Abstract Hair is an important part of the body appeal and its look is a health indicator. Accordingly, recent advances in hair science and hair care technologies have been reported in literature claiming Innovations and strategies for hair treatments and cosmetic products. The treatment of hair and scalp, primarily, involved the use of shampoo for an effective, but gentle cleansing; however, for years, the shampoo is considered not only as a cosmetic product having the purifying purpose, but it is also responsible for maintaining the health and the beauty of hair, imparting gloss and improving manageability. For meeting the needs of a multitasking formulation, following also the recent marketing-trend addressed to the “natural world”, new challenges for cosmetic technology are aimed to wards the research of natural ingredients, as well as new techniques for shampoo formulation.
Keywords Hair, Cosmetic, Natural world, Formulation, Technology.